Tricia Mirchandani

I took over the creative leadership, and some months the writing, of this email in the Fall of 2021. Tying content to seasonal themes, I granted our designers the freedom to thoughtfully break a few rules and have fun with photos, layout, textures, and gifs. I collaborated with our email team and Moveable Ink to explore more personalization, social feed integration, and other engaging features like countdown timers and weather forecasting.

My courageous team and I land in Las Vegas and capture a weekend of stories with our Hilton Team Member host at the Virgin Las Vegas and a pair of influencers as we reflect on the importance of inclusivity and allyship and celebrate at Las Vegas Pride 2022.

Everyone loved this subject line when I first proposed it. But when the Director of Marketing for Marriott Hotels received the email in her personal inbox and shared that she was inspired her to open it before she realized it was ours, we knew we were onto something.
The data soon confirmed that I’d struck subject line gold.

During the COVID 19 pandemic, Hilton reminded travelers to look forward To New Memories, aiming to stay top of mind while its members and customers couldn’t travel. As we approached the post-pandemic recovery, we modified the campaign to adapt to lifting restrictions and pent up travel demand. To support the work, I crafted a number of new scripts and then creative directed the production on set.
First Night Out | Daddy-Daughter Time

I caught up with Schenck to talk about skiing, innovation, being on the road for extended stays and the beauty you’ll find at the second “diviest” bar in town.

Content Strategy: How to Shape Your Narrative - blo...

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Follow “I can hardly count the ways that being a mother has broadened my writing, deepened my connection to all other women, and galvanized my commitment to the Earth and its fate. As difficult…...

There are as many ways to redesign a website as there are websites to redesign. But, by-and-large, a website redesign should move through these five phases....